Run over by competitors such as Apple Music, Tidal, and Spotify; Samsung will stop its music streaming service, Milk Music, in the US on Thursday, September 22, 2016. The move to close the 2-year-old music streaming service launched in 2014, was not unexpected to come this soon although its eventual merger with stronger players is still in the game.
According to Variety who officially announced the news, this shutdown will affect the US market. The music streaming service was launched only in this place. The closure is permanent.
Unlike other companies that have wound up, Samsung did not authorize a media showdown for this announcement, choosing instead to do it in a blog post on their website.
“We have made the strategic decision to invest in a partner model focused on seamlessly integrating the best music services available today into our family of Galaxy devices. We believe that working with partners will accelerate innovation, enhance device sales and provide amazing new experiences for our customers,” the company said in a blog post on their official website.
This logic has merit, especially as major players in the music streaming business find themselves in stiff competition with each other to meet the give-it-to-me-now desire of most mobile users.
But the shutdown of Milk Music has not been without media drama and speculation. Most pundits linked the struggling music service’s future to rapper-cum entrepreneur Jay Z’s Tidal. Jay owned Tidal and was speculated to be in talks with Samsung around a possible acquisition to counter the growing dominance of Apple Music.
The eventual shutdown brings to an end the long winding public anxiety on a possible Tidal-Milk music partnership. Because it never happened.
It is still unclear how many Milk Music employees will be affected by the shutdown. What is also not clear is what this shutdown means for Samsung employees.
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