Running a business in and of itself is a colossal task by any means. In this day and age, it’s important that as a business owner, you understand how much of an important role online presence plays. If you want to leave your mark on what is probably already an extremely competitive market, then you need to make sure that you not only pay attention to your online presence but also have a team that specializes in this area. One of the most important factors that play into this area of your organization is the website.
If you already have a website, you’re probably using strategies like content marketing, social media marketing, SEO, and PPC to boost the traffic of your website. While these tools are important if your website is poorly designed, marketing tactics may not be able to increase its traffic. Some companies don’t pay attention to increasing their website traffic until it is already created. Be aware of this mistake. It is crucial to consider how your web design can affect marketing your website to future consumers and boost website traffic from the beginning. This is an important part of your web design strategy, content planning process, and site map. This way, you will be able to use smart web design tactics to increase your website’s traffic right after your site’s launch. On that note, we’ll explain how well-thought web design can boost traffic.
A design that effectively adapts and displays content on any screen size or platform is called responsive web design. This allows users to get a great experience whether they are browsing the website on their phones, laptops, tablets, or desktops. Google has openly admitted to penalizing unresponsive websites. Most of the new websites that have good web design are responsive.
However, many of the old websites will require a makeover now because they were designed before smartphones were used to browse the internet.
When a website takes forever to load, it degrades the user’s experience; potential visitors will quickly disappear and click on another website instead. What’s more, Google’s search engine crawlers penalize your website by ranking it lower on the search results page since you tend to provide users with a bad experience. The majority of users, including yourself, usually click on the top results that show on the first page.
Some elements of content, such as images and videos, can stall the loading of your website. For example, if you’re a lawyer who’s trying to create a law firm site, you should invest in a law firm website design that doesn’t slow things down and invite more people to click on it to promote your business. Your site’s content is also essential for engagement. Therefore, your web design strategy should consider how your content is delivered so that users and search engines receive a positive and helpful experience on your website.
If you’ve recently visited a news website or blog, subscribed to an event, or sponsored someone through a website, you’ve probably noticed that the content can be shared directly with individuals using social media channels, such as Facebook, Instagram, Twitter, and the likes. If you allow visitors to your website to easily share your content, they are more likely to do so in order for others to see it as well. The more exposure you have across different social media platforms, the more people you’re going to be able to reach.
Understanding how the right web design plays a crucial role in increasing traffic to your website is something that should be done in detail and planned for accordingly. Now that you have a better idea of how this works, it’s time for you to really get into the details of planning and setting up the perfect website for your business. If this isn’t your area of expertise, it’s advisable that you hire someone or even a small team that takes care of the website creation and management so that it is consistently updated and stays relevant.